Friday, Jul. 25, 2008

Highland Village Launches New Logo

Staff Report

The Messenger

On Tuesday morning, the city of Highland Village "unwrapped" its new city logo design at the Municipal Complex.

Mayor Dianne Costa and City Manager Michael Leavitt presented the new look to employees and residents.

"Our new logo includes all the elements that make Highland Village special; the sun, the land, the water," Costa said. "This new mark was specifically designed to stand the test of time."

Highland Village’s previous logo was the first logo created for the city and had been in place since 1973. With the growth of Highland Village, city leaders felt an updated design "mark" for the city was needed.

City Manager Michael Leavitt stated, "This new logo, for all of us as employees, is about the pride we have in doing our best for Highland Village and wearing a mark that represents our commitment to the residents of this city."

The new logo was commemorated Tuesday with the raising of a new city flag and the installation of new decals on city vehicles.

The logo implementation will be phased in throughout the city, with items bearing the logo replaced when they are scheduled and budgeted for replacement.

The incremental cost associated with the new logo is the replacement of city monument signs.

The signs will be updated with an overlay of the new logo and will be done over a two-year period.

In June 2007, the City Council directed staff to work in conjunction with the Media Communications Committee for the development of a new city logo and to create a phased implementation plan. A resident committee and a staff committee were also involved in the logo design process.

The Media Communications Committee and staff contracted with the Graphic Concepts Group for the creation of the new logo.